magic 8 ball says…

it is decidedly so

Bottom line: you need email because you don’t own your social media.

What if you didn’t have to fight the algorithm for attention, worry about your story views seeming low, and try to figure out the perfect thing to say for interaction anymore?

With email, you can make sales whether you show up or NOT!

With email, if your account gets hacked or shut down, you wouldn’t have any way to communicate with your customers, because with email, you have a direct line to them.

And if that’s not enough to sway you, here’s an experiment.

I posted an Instagram story at the same time I sent an email. 21 hours later:

• Instagram story had 80 views from almost 2800 followers.

• My email… had 307 views from 650 subscribers.

The 650 subscribers want to be on my email list. They want to hear what I have to say. They signed up because they can’t wait to get my emails.

THIS IS WHY EMAIL WORKS.

This is why email marketing will very likely always perform better than any social media platform, making it the best investment of your time and money.

So you ready to do this?

Let’s email!